Asset sale while keeping Google Business profile?

by a searcher from University of Southern California

Dec 08,2022

When purchasing a business, how do you structure it as an asset sale while still retaining the Google Business profile that's tied to the old corp? I imagine this is straightforward given how often this happens, but not seeing any articles on

1 like
16 views
1 comment

professional from Dartmouth College

One of the assets transferred in an asset purchase is all intellectual property rights, including the name and any trademarks, as well as any goodwill associated with the name etc. If there are any specific changes needed to the admin of the google account, the current owner needs to facilitate as part of closing, including executing an ancillary document acknowledging the ownership transfer to google. Similar to transferring a domain name.

12/09/2022 | like reply | 1 like

More on Searchfunder

Now everyone has unlimited IBISWorld access

Sorry, but you are a broker's worst nightmare ... and how to fix it

Investor seeking consolidation deals

5 Cautionary Tips for Dealing with Friends/Family Investors

CRM for the search

45,152 transactions are now available on Searchfunder for a limited time

Does Searchfunder need IBISWorld?

Unlimited IBISWorld reports on Searchfunder

Searchfunder is an online community and toolkit for searchfunds. Over 80% of those involved in searchfunds maintain a Searchfunder.com account to help them network, problem solve challenges, and keep up with the industry.

We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.