Asset sale while keeping Google Business profile?

searcher profile

December 08, 2022

by a searcher in Los Angeles, CA, USA

When purchasing a business, how do you structure it as an asset sale while still retaining the Google Business profile that's tied to the old corp? I imagine this is straightforward given how often this happens, but not seeing any articles on

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commentor profile
Reply by a professional
from Dartmouth College in Los Angeles, CA, USA
One of the assets transferred in an asset purchase is all intellectual property rights, including the name and any trademarks, as well as any goodwill associated with the name etc. If there are any specific changes needed to the admin of the google account, the current owner needs to facilitate as part of closing, including executing an ancillary document acknowledging the ownership transfer to google. Similar to transferring a domain name.
commentor profile
Reply by a searcher
from Coastal Carolina University in Asbury Park, NJ 07712, USA
^This
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