Among the countless strategic decisions that software CEOs must make, the decision of which end markets to serve doesn’t seem to command the time, attention, and level of thoughtfulness that it probably should.
More specifically, substantially every small or medium-sized software company must answer the following two questions:
(1) Should I sell to SMBs or to larger enterprises?
(2) Should I sell my product into a single industry vertical, or multiple industry verticals?
Though these are not the only questions that software CEOs must answer with respect to the markets that they serve, they tend to be among the most important and most frequently posed ones.
The purpose of this week's blog is to directly address both of these questions:
Are You Selling to the Wrong Customers?
by an investor from Harvard University - Harvard Business School
More on Searchfunder
Searchfunder is an online community and toolkit for searchfunds. Over 80% of those involved in searchfunds maintain a Searchfunder.com account to help them network, problem solve challenges, and keep up with the industry.
We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.
We maintain partnerships with database providers that make searching more effective, efficient and affordable along with features that help searchers find deals and investors and vice versa.
60 views
7 comments
Sign in to see all replies.
Create an account.