Are Maintenance Contracts Really Worth the Premium?
In my search I’ve noticed a recurring theme, especially in service-based businesses here in South Florida: many sellers put a significant premium on their “recurring maintenance contracts.” On the surface, that sounds great — predictable revenue, sticky customers, and higher valuation multiples. But when I dig deeper, I often find the contracts are loosely enforced, renewal rates aren’t tracked, and customers can cancel at any time. Because of that, I’ve started discounting the value of these agreements pretty heavily unless I can verify actual renewal/retention rates over multiple years. Otherwise, I treat them more like one-off jobs than true recurring revenue. Curious how others are approaching this: Do you underwrite maintenance contracts as true recurring revenue, or discount them like I do? Any frameworks you use to validate the real stickiness of these agreements? Have you ever seen a seller’s claims about “recurring” revenue hold up under diligence?