Are Industry Conferences Actually Worth It for Deal Sourcing?
I’ve been thinking about using industry conferences to connect with business owners and senior executives, rather than relying entirely on brokers and cold outreach. One idea is to contact conference organizers beforehand to understand the attendee mix and whether business owners or decision-makers will be there, then identify relevant people to connect with before the event. For those who’ve tried this, have conferences actually led to meaningful owner conversations or acquisition opportunities? Or is the time and cost usually better spent on direct outreach? Curious to hear what’s worked for other searchers.