^redacted might be able to help here.

^redacted‌ - You can optimize effectiveness by doing some homework. An example: - Use AI to collect data on events in your area for certain timeframe - Scrape data of speakers and attendees - Initiate personalized discussions on social media or other channels mentioning the future event you are both going to attend - Keep it informal and without agenda This accomplishes two things: First, it gives you insights on the type of speakers/attendees that will participate in the event so you actually know if it is worth attending Second, if the event is a fit, then you have layed the groundwork for better communications once there. You can get guidance on how to set up this system strategically and technically, but this is a snapshot of how I would maximise chances of getting value of the event channel. Curious: What is the main challenge that you are facing with events right now?