Anyone with experience on how to factor AI into the business valuation?

January 15, 2026

by a searcher from Fairfield University in Minneapolis, MN, USA

I am looking for some practical advice/crowd wisdom on this topic. thanks much !

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Reply by a searcher
from Queen's University in Calgary, AB, Canada

Hi Arria, Are you wondering if you should increase your valuation of a business because they use AI? If that’s the question, the answer should be “zero impact” on valuation. If the AI use is meaningful, it will impact profitability, and therefore your valuation. If it isn’t moving the needle on profitability, it’s just smoke and mirrors and is worthless.

Reply by an intermediary
from Gonzaga University in Lake Stevens, WA, USA

Hi Arria, IMO: First is to be sure the company actually has AI in use and that use has value. Google, OpenAI, Anthropic, META, and others have pushed out pretty much the same data; about 6% of Americans "use" AI. Much higher % sign in however they are "Googleing" the AI as they don't understand the guide queries or LoRA, JIRA, MCP, and the rest of the AI alphabet. Often have the wrong vendor(s) and/or products, (look at Galaxi AI over 2,200 AI tools and climbing literally daily). I saw a figure in my morning feed that said 95% of business AI was either not deployed, partially deployed or ineffective as a tool. I skim when reading, I "think" it was a WSJ survey. I'm involved in a business add with CRE. In building the business model the comment was made about using AI to expand the audience. When I asked what agentic SDR model they would use it was deer in the headlights. AI washing is very popular. Remember Organic everything for a while? My suggestion would be to find someone competent to guide (maybe teach as well?) you in the audit of the AI the company has. Ironically, if you,(or someone you know or hire), are competent in queries, obtain the AI tech stack from the company along with their before AI tech stack and the company workflow diagrams and written SOP's then spin up projects and feed into a minimum of two AI engines. (AI Halo, hallucinations, and sychophancy are real. Never use the word "I") If AI is working should see E2E changes standing out. I'm sure others will have more insights to help you. Best to you in your endeavors.

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