reply
by a searcher
4yrs ago
from National University of Ireland, Galway
in Seattle, WA, USA
Agreed FBA is worth it for Prime. In my view Amazon effectively takes a full retailer margin, except they get you to manage your own products on the site. It is worth it because they give you instant access to a giant market. However you need to have the margin to support it. Some rough guide numbers are: FBA - 12%, Selling fees: 15%, Promotion (pay per click or other promos) : 10%, Decent agent (I recommend this) - 8%. All that adds to a full retailer margin. You can do it for less but may not scale.