Anyone done a home services roll up?
September 04, 2024
by a searcher from Brigham Young University in Salt Lake City, UT, USA
Hi all -
Is there anyone here that has experience with a home services roll up with different types of home services businesses? (e.g., bought a plumbing business, then an asphalt business, then a roofing company etc. to make one platform)
I'm sure this has been explored, but I don't really see this model described very often. I'd think there would be some opportunities for cross-sharing labor (with proper training and licensing), and potential for selling multiple services to one customer.
Thanks!
from The University of Georgia in Atlanta, GA, USA
Multi-brand makes sense with a similar customer base and go-to-market that facilitates more synergies in cross-selling, advertising, operations, etc. Many home services businesses require highly trained, specialized labor with years of experience and licensure requirements, so there isn't as much ability or benefit in cross-training technicians to perform the work. Benefit is more training them to sell the rest of your business and generate benefits from lead gen. You can still leverage some back-of-house synergies for what you're talking about but more in a conglomerate type holding company.
from Eastern Illinois University in 900 E Diehl Rd, Naperville, IL 60563, USA