An approach to hold your Marketing Agency accountable for results

professional profile

February 12, 2020

by a professional from Northwestern University - Kellogg School of Management in Seattle, WA, USA

As 2020 gets underway, many companies are wondering how to hold their marketing agency accountable for results. Here are some thoughts on paying a B2B Marketing Agency for performance.
https://www.kalungi.com/blog/how-to-hold-a-saas-marketing-agency-accountable-for-results

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Reply by an investor
from Arizona State University in Scottsdale, AZ, USA
Good read! Would this scale downwards, if you have a much smaller marketing budgets and your leads are not all web generated or are a combination of walk-in in store business? Interested in other propel thoughts?
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Reply by a searcher
from Johns Hopkins University in Atlanta, GA, USA
Great article!
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