As 2020 gets underway, many companies are wondering how to hold their marketing agency accountable for results. Here are some thoughts on paying a B2B Marketing Agency for performance.
https://www.kalungi.com/blog/how-to-hold-a-saas-marketing-agency-accountable-for-results
An approach to hold your Marketing Agency accountable for results
by a professional from Northwestern University - Kellogg School of Management
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