Amazon-heavy eCom deal under LOI – stock vs. asset sale for account continuity

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March 27, 2026

by a searcher from Cornell University in Philadelphia, PA, USA

Hi SF Community, I’m under LOI on an e-commerce business where the majority of revenue runs through Amazon. Looking for input on deal structure, specifically stock vs. asset sale. I have heard some high level anecdotes that a stock sale may be preferable to preserve the Amazon seller account and avoid any disruption or risk of suspension during transfer. Have others successfully transferred Amazon-heavy businesses via asset sales without account issues? Appreciate any firsthand experience or recommendations!
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