A.I. Will Change Your Brand's Relationship

As part of a push to create more A.I. jobs in Ireland, the Irish government recently agreed to assist Kargo by funding a 50-person artificial intelligence and machine learning lab in the southeastern Irish city of Waterford, focused on developing proprietary machine learning models. These models will power "next-generation advertising," which Kargman says will level the playing field for small and medium-size businesses, which have more limited marketing budgets compared with their high-cap competitors.
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https://www.inc.com/ben-sherry/how-ai-will-change-your-brands-relationship-with-advertising.html