AI has made ‘positioning judgment’ an even more important skill

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June 03, 2026

by a professional from London Business School in London, UK

Granola raised $125M pitching business context capture to VCs, while selling itself to users as a simple notetaking app. Two completely different positioning stories. One product. Heather Baker's latest piece on The AI Edit explores exactly this kind of gap, and why learning to spot it makes you a sharper buyer and a better marketer. The skill is called positioning judgment. It's becoming essential as AI floods every inbox and feed with more content than ever. Read the full piece here: https://www.theaiedit.ai/blog/positioning-judgment-ai-fluency by Adam Ketterer
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Reply by a professional
in Ormond Beach, FL, USA
I’ve seen a lot of AI companies recently “position” themselves as many things sequentially (as they figure out what they are) or many things at once. AI makes this flexible aspect of products more accessible, which is great. The problem is, companies need to be careful not to erode user trust as they modify the model.
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