Last week I was talking with a client who felt like trying to clarify their brand architecture was more difficult than assembling IKEA furniture without the instructions.

His relief once we arrived at the ideal solution inspired me to write a little guide for anyone out there going through the same issues.

This guide is perfect for you if you want to understand...

+ The 5 types of brand architecture

+ Their pros and cons

+ The type of business they're perfect for

+ Examples to clarify each type

>> Brand Architecture after an Acquisition

I'm happy to help you find the best solution for your specific situation!