Advice on how to define your Brand Architecture after an acquisition

professional profile

August 05, 2024

by a professional from RWTH Aachen University - School of Business and Economics in Denmark

Last week I was talking with a client who felt like trying to clarify their brand architecture was more difficult than assembling IKEA furniture without the instructions.

His relief once we arrived at the ideal solution inspired me to write a little guide for anyone out there going through the same issues.

This guide is perfect for you if you want to understand...

+ The 5 types of brand architecture

+ Their pros and cons

+ The type of business they're perfect for

+ Examples to clarify each type

>> Brand Architecture after an Acquisition

I'm happy to help you find the best solution for your specific situation!

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Reply by a searcher
from University of Virginia in Boulder, CO, USA
Thanks for posting this Mapa - Brand architecture is a really valuable piece of business growth that many people totally ignore. As a former consultant I disagree! Haha. But I also disagree because I know how powerful a good brand can be if it's done right.
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