Today's guest is one of the few Acquiring Minds interviews so far who set out to do a roll-up. Yes, many guests here anticipate doing more acquisitions after their first one, but few have gone into it with an explicit roll-up strategy. Well, Kevin Swenson did. Kevin had years of experience in and around real estate appraisal and he saw an opportunity to consolidate that space. Like many industries targeted for roll-up, real estate appraisal is populated by thousands of tiny, often one-person firms. But it wasn't just fragmentation that attracted Kevin. He also had a vertical integration play in mind. This is the sort of strategy that only an industry insider could develop, and I really enjoyed getting the perspective of a searcher with deep industry expertise and conviction. In fact, my favorite part of the interview is where Kevin and I chew on this question of industry experience. Many of us are likely to search across multiple industries, industries that we don't have experience in. So thinking through your lack of industry experience is mandatory. How will you handle that? Can you learn the industry in, say, six months? Will sellers even be open to speaking to somebody from outside the industry? Have those questions in the back of your mind as you listen to this conversation with Kevin Swenson, buyer of real estate appraisal businesses.