If you're listening to this, you're probably a professional — a quote-unquote white-collar professional, used to working at a desk with a computer. If you're somebody like that and you're considering buying a business that is blue collar, that is going to be a big shift for you. So my guest today, search investor Shannon Jones, and I discuss the realities of acquiring a blue-collar business. Shannon expresses these realities beautifully and with lots of interesting stories along the way. This is one of my favorite interviews so far. Really an important and delicate topic with a guy who I think you'll agree has thought deeply about it — and seen it. Shannon shares some of his own scars from his experiences. Enjoy my conversation with Shannon Jones.