Many entrepreneurs who are looking at buying a business wonder if they can buy a business in an industry that they know nothing about. The conventional wisdom often is, no, don't do that. But actually, there are so many successful counterexamples to this conventional wisdom. My guest today, Cassi Niekamp, is one of them. Cassi acquired a fencing company just two months ago. She knew nothing about fencing or the industry. So for those of you out there considering buying a business as an outsider to an industry, you gotta listen to this episode with Cassi. She approaches this problem of not knowing about fencing with humility, as an eager student. And it really seems to be working. Her team is already performing a lot better after only two months, and she's starting to get her arms around the business. There's so much to learn from this approach, especially for those of us who think we need to project competence all the time. Really enjoyed this conversation with Cassi, and congratulations to her on her recent acquisition. Here she is, Cassi Niekamp.