10 - Pivoting to Swag in 7 Acquisitions
Ben Grossman and his brother are the co-owners of a 111-year-old company.
Not only that, the company has been in their family from the very start.
Their great-grandfather started it as an envelope printing company back in 1910.
So they're fourth-generation owners.
When Ben and his brother took over, they adopted a strategy of acquisition in order to pivot the company away from printing, which is where the majority of the revenues were coming from at the time, and position the company for the future.
They did seven acquisitions from 2013 through this year, 2021, and by all accounts, they'll probably continue along this strategy of acquisition.
My conversation with Ben is all about those acquisitions and their approach to acquisition and what he's gleaned from doing so many of them over the last eight years.
Here he is, Ben Grossman of Grossman Marketing Group.