Funny enough, any business can be like this. Even IT managed services. 3 words

Monthly Recurring Revenue.

This is HUGE for IT firms.

The more MRR, the less you worry about winning new clients and keeping the business afloat.

Make it easy for yourself. Invest in clients that keep coming back.

Build a moat to protect yourself from the inevitable ups and downs, economic cycles, surprises, all the other drama you can expect as a business owner.