A concrete marketing example of agentic AI

I wanted to share a small example of an agentic AI workflow to illustrate how valuable AI can be in small ways, when paired with a meaningful insight. This was lead gen for a contracting company. Insight: ###-###-#### days after purchasing a home is one of the most likely times someone will remodel. Workflow: • The software searches popular real estate websites for a specific set of criteria: ⁃ XX mile radius from a zip code ⁃ Transaction window of###-###-#### days ⁃ sales price of $X-$X • It then reads each listing and synthesizes key features, prioritizing phrases likely to lead to remodeling work (e.g. “unfinished basement”). • A prewritten letter template is customized, featuring a paragraph talking about features of the home they just purchased. • These letters go into a queue for manual editing/approval. Once approved they are printed and signed by hand. • The software then analyzes each address and builds the most efficient delivery route. • Each letter is enveloped, handwritten, “Welcome to the neighborhood”, then delivered to the door step of each home (not inside the mailbox). Weekly effort: about 1 hour for 50 high-quality leads. Expect more of these posts, I’m doing more and more agentic workflow design these days!