We run a deal sourcing firm. We do the outbound to owners on behalf of buyers: searchers, a few independent sponsors, a couple of funds. This post isn't about that part. It's about something we ran into by accident and ended up building around. Almost every buyer who comes to us wanting to run an outreach campaign has no online presence. No site, or a fund page nobody finished, or a LinkedIn that still lists their old job. The first thing a broker or a seller does when your email lands is Google you. If they find nothing, you go to the bottom of the pile. Nobody tells you that happened, so most buyers never find out it did. The market is competitive enough that this is table stakes now. It's your business card. So our first step on every engagement became building that presence before we send a single email. Who you are, what you're buying (size, sector, geography), how you're funded, one way to reach you. We kept doing it, systematized it, and gave it a name: Acquisition Sites. A site goes live in days, because a campaign is waiting on it. A few of them are at acquisitionsites.com if you want to look. Two things I'd like the searchers here to weigh in on. First, the premise. For those of you searching right now, has a broker or seller ever told you your online presence changed whether they engaged? Or am I reading too much into one objection we happen to hear a lot? Second, the sites themselves. What's missing? We argue internally about whether publishing specific acquisition criteria wins you relevant inbound or gets you screened out before a conversation. Tear them apart, it helps us. Happy to return the favor. Post a link to your current page and I'll tell you what I'd change, whether or not you ever talk to us. (Disclosure: this is a commercial product for us. Mods, happy to reframe or remove if this is the wrong place for it.)"