Most businesses don't have a B2B lead generation strategy. Only a list of tactics with no thinking behind them. Two million leads across two decades point to the same pattern every time. Strategy is subtraction. The businesses that grow fastest are the ones that say no the most. No to channels, audiences, messages, and methods that don't fit the single direction they've chosen. Pick your route from London to Paris, and you've already said no to three others. Most businesses never pick and end up stuck in Kent. Watch the full video here: redactedredacted