35% reply rate in proprietary outreach?

Here’s How to Get There...

As someone who’s worked closely with search funds I know how time-consuming and costly it is to manage a proprietary outreach process.

Small to mid-sized companies are highly accessible off-market, but inefficient outreach processes mean they often slip through the cracks. Off-market deals offer great advantages, like bypassing broker influence for better terms and lower valuations—but only if you can get in touch with the right people.

The Common Challenges I’ve Seen

Outreach Takes Valuable Time Scaling outreach effectively requires significant resources— data enrichment, email sequencing, sourcing leads, takes time away from what really matters: making deals happen. Hiring a dedicated outreach team sounds great, but it's often costly and difficult to manage.

Quality vs. Quantity High-volume outreach often sacrifices personalization, which reduces engagement and results in missed opportunities. Personalized emails can yield over 40% higher reply rates, but crafting them manually takes up to 15 minutes per company.

What To Do:

For searchers looking to streamline proprietary outreach, tools like Brightreach make the outreach process simpler and more effective by automating the entire process through AI.

Automate Where Possible: leverage tools that streamline the repetitive tasks without compromising quality. Having trouble finding global ultimate owners? - We've automated it!
Balance Scale and Personalization: Brightreach automates email personalization through AI. Our system finds unique information about the target company and its owner from overlooked sources like articles and podcasts.
Stay Focused on the Right Targets: A strategic approach ensures outreach efforts are aimed at the most relevant companies. Brightreach integrates with a variety of databases to verify financial data and rank companies on their suitability through a customisable algorithm.

If you’re looking to focus on negotiations and close better deals, let’s connect!