$3.2M revenue CBD wellness brand | $20M+ lifetime sales, 215K+ orders, 28% repeat customers, remote ops, untapped marketing upside.

intermediary profile

March 30, 2026

by an intermediary from Seattle Pacific University in Seattle, WA, USA

Overview This is a rare opportunity to acquire a highly efficient, wellness-focused eCommerce brand that has generated approximately $3.2M in annual revenue by serving a loyal, repeat-driven customer base seeking natural solutions for sleep and anxiety. The company specializes in proprietary hemp-derived infused honey formulas, a differentiated product that customers use as part of their daily wellness routines. The brand has built a particularly strong connection with the 50+ demographic, a segment known for high purchasing power and consistent repeat buying behavior. Because the product addresses ongoing needs such as sleep quality and stress relief, the business benefits from a high repurchase rate and strong customer loyalty, creating predictable recurring revenue. Beyond its strong financial performance, the business stands out for its exceptionally simple logistics and operational structure, allowing it to run smoothly with minimal complexity. Operational Advantage The company’s supply chain provides a significant structural advantage. Production occurs directly across the street from the fulfillment center in New York, enabling rapid restocking, tight quality control, and minimal lead times. This setup dramatically reduces inventory risk and allows the business to maintain strong cash flow compared to competitors that rely on distant manufacturers and long production cycles. The fulfillment operation is already fully established and includes inventory storage, pick-pack-ship services, product labeling equipment, and packaging workflows, eliminating the need for a buyer to build logistics infrastructure. Simple, Remote-Friendly Operations Despite its scale, the business is designed to run efficiently and remotely. The current ownership team manages the company from multiple states using established SOPs, Slack communication, and automated reporting dashboards. The new owner will inherit a vetted U.S.-based customer service team, along with an on-site inventory manager who oversees day-to-day warehouse activity and serves as the operational point of contact. This structure makes the business highly attractive for both owner-operators and investors seeking a scalable brand with minimal operational friction. Customer Base & Brand Loyalty The brand’s customer base is primarily composed of wellness-focused consumers aged 50 and above. This demographic has proven to be extremely loyal, with many customers purchasing the product regularly as part of their sleep or stress management routines. Because the product is tied to ongoing wellness needs rather than one-time purchases, the business benefits from strong repeat purchase behavior, which supports stable revenue and reduces reliance on constant new customer acquisition. Growth Opportunities To date, the business has grown primarily through Facebook advertising, leaving several major growth channels largely untapped. This creates clear opportunities for expansion without requiring major operational changes. Key growth opportunities include: • Launching TikTok, Google, and YouTube advertising campaigns • Expanding the existing product line with planned wellness extensions, including a pet-focused product line • Scaling email and retention marketing for an already loyal customer base • Leveraging the brand’s existing content assets, including its sleep and anxiety meditation podcast library Because the backend infrastructure is already built to support higher order volume, a new owner could scale marketing efforts without needing to significantly expand operational overhead. Additional Assets Included The sale includes a complete operational ecosystem designed to support ongoing growth: • Pick-pack-ship fulfillment infrastructure • Inventory storage and management systems • Product labeling equipment and processes • Sleep and anxiety meditation podcast content library • U.S.-based customer support team • Established production partner and supply chain Reason for Sale The owners originally built this brand as a long-term venture. However, two of the three partners are currently dealing with urgent family health situations that require their full attention and liquidity. As a result, the ownership group has made the difficult decision to pursue a sale so they can focus on their families. The team is committed to a smooth transition and is prepared to provide 3–6 months of hands-on support to ensure the new owner’s success.
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