Resources • MoneyFitMD: moneyfitmd.com (redacted • natrevmd.com (redacted Dr. Latifat never learned anything about money in medical school, and by her own account avoided it entirely until fear of ending up like her burned-out attendings forced her to face it. She paid off $200,000 in student loans in about two and a half years without extra shifts, then built MoneyFitMD to help other women physicians do the same. Why physicians pay themselves last Most physician owners don't set out to skip their own paycheck. Dr. Latifat points to a scarcity mindset, a fear that there's never going to be enough, no matter what the actual numbers say. Physicians usually aren't motivated by money itself, they're motivated by security, time with family, and not worrying about the future. The work is connecting those things to an actual plan. The story that changes the stakes Dr. Latifat shares the story of a physician forced to close her practice for health reasons. Because she'd focused all her energy on the business and never built personal wealth outside of it, closing the practice meant she had nothing to fall back on. Her point: your business is not your wealth, it's a separate entity, and your business should be funding your personal wealth, not standing in for it. It's 20 percent math, 80 percent psychology Dr. Latifat's take: physicians are good at the math, they run successful practices and understand billing. What trips them up is behavior. She's writing her third book on exactly this problem. The CEO Money Hour One hour a week, same time every week if possible (hers is Fridays), spent entirely on personal finance, not business finance. It solves two problems at once: not having time, and not knowing what to do with the time you have. Dr. Latifat has clients who've built physical rituals around it, a dedicated space, even a specific mug, because the habit is as much psychological as it is financial. Two paths For physicians who avoid money entirely and want a simple foundation, MoneyFitMD offers a 16-week foundational program covering debt, spending, and the financial basics. For physicians whose finances are stable but who want their wealth and their life to actually line up, there's Wealth Village, an ongoing community built around a broad definition of wealth: money, assets, time, relationships, and play. This week, try this • Block one hour this week, same time if you can manage it, and spend it only on personal finance. No business numbers allowed. • Ask yourself the question the episode keeps coming back to: if your practice closed tomorrow, what would you personally have? • Grab Dr. Latifat's CEO Money Hour download to structure that first session instead of starting from a blank page. Episode breakdown • How a GI doctor becomes a money coach • COVID and founding MoneyFitMD • Why physicians pay themselves last • Business success versus personal wealth • It's 20 percent math, 80 percent psychology • The CEO Money Hour • Two paths: the foundational program and Wealth Village