$1.4M EBITDA Digital Marketing Agency in US

This is a nearly 20-year-old performance marketing agency specializing in financial services lead generation, a high-barrier digital niche. With 500+ buyers onboarded to its pay-per-lead marketplace and 40+ long-term clients, the business operates leanly with low overhead and strong recurring demand. A 6-month founder transition is included for continuity. Asking Price: $5.6M TTM Revenue: $1.5M TTM Adjusted EBITDA: $1.4M EBITDA Margin: 87% Valuation Multiple: 4× Industry: Digital Marketing / Lead Generation Business Model: Pay-per-lead; Financial Services Focus Buyers Onboarded: 500+ Clients: 40+ long-term, multi-year relationships Overhead: $15K–$20K/month Turnkey: Yes, with 6-month founder support Online: Fully Digital Years in Business: 20 Years+ Growth Opportunities The lead-gen marketplace model offers immediate scalability by onboarding additional buyers and expanding into adjacent verticals beyond financial services. The existing infrastructure supports increased lead volume without significant cost increases. There is also potential to enhance monetization through tiered pricing, data enrichment services, or tech-enabled automation. Strategic partnerships or platform integrations could further expand reach and drive enterprise-level client acquisition. Exit Advisor Takeaway This opportunity offers highly efficient cash flow (calculated EBITDA margin: ~87%), sustained by minimal operating costs and high client stickiness in a compliance-intensive niche. The lead-gen marketplace model, with over 500 buyers already integrated, may allow for future passive scalability. The longevity in a difficult-to-penetrate vertical adds value, but future growth may depend on expanding distribution channels and technology. While the business is operationally lean and mature, its appeal lies in consistency and sector focus rather than aggressive growth.