For the operators out there, we've had quite a bit of success getting our company written about in the news media by responding to relevant HARO inquiries (Subscribe on https://www.helpareporter.com/). This is a great way to raise your company profile, get valuable backlinks, massively and rapidly improve your PageRank and SEO, and build excitement within the employee ranks. We've now gotten into stories through Associated Press, USA Today, Business Insider, and a variety of others. Here's the most recent one that came out yesterday in the AP: https://www.apnews.com/4a8e96a6b5394693806e732b3d22b354
Note, HARO is one of the magic sauce resources of the PR industry they'll never tell you about because they don't want you to DIY and stop paying their retainer fee.
Best part about it... IT'S FREE